Different is better than better. If you’re trying to disrupt an existing space, being 10% better or even 100% better, doesn’t matter. Your competitors are also talented, have a head start, and are lower risk. Ideally, you can be at least 10x better on two separate axes that your customers care about. When I launched Amazon Redshift, AWS’s cloud-native data warehouse, we led with a tagline of being “10x faster, 10x cheaper.” In that market segment, it was transformative and led to what, for a time, was AWS’s fastest growing service. We couldn’t have done so without building and selling differently from market segment incumbents.
In this article, part of a series called “Making Something From Nothing,” Fotis Georgiadis interviews Anurag Gupta, founder and CEO of Shoreline.io.
Questions covered include:
To read the full interview with Anurag's responses follow this link to Medium.